Seeing Red at New York Bridal Market

New York Bridal Market takes place twice a year, and it is always one of my favorite times of the year. I love seeing all the fresh new wedding gowns on the runways and discovering what new trends are on the way in, and which old trends are on the way out. There is a rather surprising development for Spring 2013 wedding dresses: several top designers featured scarlet red wedding gowns. Learn more about bridal’s red moment, and decide if it would be right for your wedding.

I don’t think there is any question that designer Vera Wang loves to take people off guard. Just when the bridal world started to get used to the idea of her black lace wedding gowns from the Fall 2012 collection, she hits us with daring red wedding gowns for Spring 2013! With over a dozen dresses ranging from lipstick red to deep burgundy, Vera really made a commitment to the concept of the red wedding gown. Styles included strapless, one shoulder, high neck, mermaid skirts, ballgowns, frothy skirts – almost everything you could imagine, all done with Wang’s signature aesthetic. There was a knockout deep burgundy one shoulder gown that I could easily imagine on a gorgeous celebrity on the Red Carpet. To me the big question is whether or not one would truly resemble a bride in one of these dresses. In the Vera Wang runway show, the models did not wear any wedding accessories, but I think that a real life bride would want to have a veil and bridal jewelry to distinguish her gown from a special occasion dress.

Red was also featured on the runway at Romona Keveza, along with a huge number of black wedding gowns. Two of the gowns were very slender simple gowns created from what appears to be silk crepe. One gown had long sleeves and a sophisticated cut out shape at the neckline. The other slim cut dress was strapless with a chic peplum skirt. Given that these dresses could easily be worn for any black tie event, I think it would be important to make them look more bridal with a traditional white bouquet of roses or orchids. Romona Keveza’s other crimson dress is a more traditional bridal gown in everything but color. With its classic off the shoulder neckline and full textural skirt, it would be appropriate for a formal evening wedding. While I am not normally a big fan of bridesmaids in black dresses, I could imagine it looking quite striking with this particular red bridal gown.

Oscar de la Renta always has some of the most intriguing styles at Bridal Market, and he certainly followed this trend for Spring 2013. His contributions to the red wedding dress trend could not be more different than each other. The first gown is a deep wine color fluid velvety dress with little ivory sheer cap sleeves. It would be perfectly at home in a clearing in a forest for a woodland fairy type of wedding. I picture the a Celtic handfasting ceremony and a bride wearing a wreath in her hair (which is how the model at Oscar de la Renta was styled). Think of it as the ultimate in luxury woodland wedding gowns. Every so often, Oscar de la Renta’s Latin heritage inspires one of his designs, and this was clearly the case with his other red wedding gown. It is a fire engine red strapless ballgown with a lavishly be-ruffled skirt. The clincher was the black bridal necklace and black lace mantilla shown with the dress. Any bride would certainly make a statement in such an ensemble!

Red wedding gowns have been somewhat popular in recent years among offbeat brides or those wishing to honor their Asian heritage, however it is big news to see so many bright red wedding dresses from mainstream bridal gown designers. Choosing to wear one of these gowns is definitely an attention-grabbing choice, and one that is not for the shy bride. Call them crimson, scarlet, ruby – just make sure your grandmother won’t call you “Jezebel” if you opt for one of these daring wedding dresses.